Customer Data Analytics & Segmentation Manager

Job Info


Posting Expiration Date: Jun 30, 2024

Schedule Type: Full-Time

Minimum Salary: $105000

Maximum Salary: $150000

Organization: Corporate Affairs

Department: Marketing

Section: CORP AFF Research & Analysis

Location: NY-New York-4 Irving Pl Headquarters

Job Description

Mission Statement

  • Consolidated Edison Company of New York, Inc. (Con Edison), Orange & Rockland Utilities (O&R), and Consolidated Edison Transmission (CET) employees are required to follow health, safety, and environmental policies, EEO, Standards of Business Conduct, and all other applicable company policy and procedures. We all share a responsibility to advance the company’s mission by excelling at our three corporate priorities – safety of our people and the public, operational excellence in all that we do, and ensuring the best possible customer experience.

Core Responsibilities

  • The Customer Data Analytics & Segmentation manager will report to the Section Manager of Research and Insights within the Marketing Dept. This person will drive data-driven insights and advance the role of segmentation. Specifically, this person will manage collecting and analyzing customer data from external sources (such as Experian) as well as internal sources (CC&B), providing data-driven insights and strategic recommendations to program teams/marketing. This will include building customer personas. This person will also measure and track key customer metrics that have been identified by leadership as critical to corporate success (e.g. customer sentiment, various corporate imagery dimensions, ratings of good value). This will involve coordinating with CA and Advocacy. Finally, this person will collaborate with IM leads or other stakeholders to define customer e-mail lists to enhance targeting.
  • Manage the corporate relationship with Experian. Define data fields. Manage append to internal database and manage contracts.
  • Collaborate with teams across Con Edison that also use Experian data (Strategic Planning, etc-).
  • Build customer personas of key segments using Experian and/or internal CC&B data.
  • Integrate workstreams with CA/Advocacy and their political ideology segmentation.
  • Deep dive on key segments defined by CA, Marketing or other teams (political ideology groups, ''value segments'').
  • Measure and track key customer metrics via surveys such as the quarterly Communications Awareness study and the annual Sentiment study. Manage fielding and reporting for these studies. Summarize performance for quarterly or annual reviews.
  • Field ad hoc research for CA/Advocacy team.
  • Collaborate with IM or other stakeholders to define targeted customer e-mail lists. Work with Marketing Analytics who would pull the lists.
  • Actively participate with the cross-functional analytics community.

Required Education/Experience

  • Bachelor's Degree and 5+ years of experience in Market Research at a vendor and/or in-house.

Relevant Work Experience

  • 5+ years of working experience either at a research vendor, agency or in a research department. Required
  • Experience working with Experian data or equivalent data sources. Required
  • Must have excellent written and oral communication skills. Required
  • Experience presenting to senior management (Director and VP level). Required
  • Experience analyzing data tables. Required
  • Proficient in Excel, PowerPoint, MS Teams. Required
  • Experience writing survey questionnaires. Required
  • Must be flexible and able to handle busy work environment, requiring time management and ability to prioritize workloads. Required

Licenses & Certifications

  • Driver's License Required

Other Physical Demands

  • Must be able to respond to Company emergencies by performing a System Emergency Assignment to restore service to our customers.
  • Must be able and willing to travel within Company service territory, as needed.

Technical Difficulty Statement

Equal Opportunity Employer

  • Consolidated Edison Company of New York, Inc. (Con Edison), Orange & Rockland Utilities (O&R), and Consolidated Edison Transmission (CET) are equal opportunity employers. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of the individual’s actual or perceived disability, protected veteran status, race, color, creed, religion, sex, age, national origin, gender, gender identity, gender expression, genetic information, marital status, sexual orientation, citizenship, domestic violence victim status, or any other actual or perceived status protected by law.